Anyone who has ever had a “desk” job knows the drill. You get to work, unpack for the day, sit down at your desk, and go. Perhaps, every so often you make your way to the coffee pot or copy machine, but save for your lunch break (given you’re actually taking a break...
“Unless you have absolute clarity of what your brand stands for, everything else is irrelevant.” – Mark Baynes, Global CMO, Kellogg Co. While we have no claim to be a brand as well known, or as prominent as “Kellogg, Co.”, what Mark Baynes says, is true, I think for...
